Giving Juarez a Little Makeover

The widely used cosmetic brand MAC launched a new collection last September in collaboration with the infamous fashion brand known as Rodarte.


The brand featured inspirational colors linked to the cultural aspects of Mexico.


But how can someone truly understand what defines the cultural aspects of Mexico if they’re not culturally tied to it to begin with? Mexico is much more than sombreros and folk. Mexico is much more than the green, white, and red. Mexico has a history. Whether that history is good or bad is up to those who have experienced it to answer.


The recent line featured different products including a sheer white lipstick called "Ghost town" and a pink blush named "Quinceañera".


The name might not necessarily sound offensive, but to those who have lived something incredibly life changing it means the world. To those who have been a part of a real ghost town of murders and harassment it is hard to be desensitized of such terms.


Bertha Garcia, mother of Brenda Castillo, shared the joy of her grandson’s birth, Kevin. Kevin rest in her lap, just one month old, smothered in what seemed to be nothing but peace and harmony. At sixteen months today, he knows his mother only from the fliers his grandmother posts day in and day out. This is one of the stories of many.


Surprisingly, MAC didn't do such a great job distributing proper names to all of their new products after emitting a frosty pink nail polish as "Juarez": a city in Mexico in which there has been continuous involvement in the rape and murder of innocent women and children. As if that wasn’t enough, these women and children are never bothered to be looked for…they are never bothered to be found. Today, more than 200 are still missing. It’s sick to think they’re still being tortured. It’s sick to think they’re still being kept hostage to fulfill a group of degenerates’ needs. But what was everything but sick was MAC’s line of cosmetics.


What MAC failed to demonstrate and teach was that Juarez is an increasingly impoverished town that suffers of high rates of countless murder.


This does however raise a very important point: People have become ignorant of such issues.


After asking some of Santa Rosa’s community members how they felt about the issue being raised by MAC cosmetics, some said “It sucks that the police force in Mexico won’t admit to a serial killer problem or even a cult & that USA companies hire these woman and won’t protect their own workers...makes me sick.”


Alaina Chenette-Barton of Santa Rosa emphasized “Mexico isn’t the only place that this is going on. This has been happening all over the world. It saddens me and somehow needs to be put to an end immediately!”


Naming a shade of pink nailpolish "Juarez" emphasizes the extensive cluelessness and insensitivity on behalf of the brand, and the general population.


Hundreds of cases have gone and continue to go unsolved and uninvestigated.


MAC further promoted their new link with a secondary nail polish shade "Factory". Coincidentally, most of the women and young girls who have been raped and murdered in Juarez have disappeared on their way to or from work at the town’s factories.
MAC continued to apologize for some of the titles given to their recent products and has consistently been trying to win back offended customers.


As a result, MAC planned to donate all profits to women organizations that aid Juarez.

Article Outline

I. Introduction: The Launch of Something New
A. The widely used cosmetic brand MAC launched a new collection last September in collaboration with the infamous fashion brand known as Rodarte.

1.The brand features inspirational colors linked to the cultural aspects of Mexico.

a.) What colors exactly depict Mexico?

2. The recent line featured different products including a sheer white lipstick called "Ghost town" and a pink blush named "Quinceañera".
a.) But what exactly was so controversial about the booming brand's new cosmetic line?

II. Body: What caused controversy?
A. Apparently, MAC didn't do such a great job distributing proper names to all of their new products after emitting a frosty pink nail polish as "Juarez".
a.) Juarez? A city in Mexico
b.) Impoverished town that suffers of high rates of rape and murder of countless girls and women.
B. Naming a shade of pink nailpolish "Juarez" emphasizes the extensive cluelessness and insensitivity on behalf of the brand (and the general population).
a.) How many cases go unsolved/uninvestigated
C.MAC further promoted their new link w/a secondary nail polish shade "Factory".
a.) Coincidentally, most of the women and young girls who have been raped and murdered in Juarez have disappeared on their way to or from work at the towns factories.
D. MAC continues to apologize for some of the titles given to their recent products and has consistently been trying to win back offended customers.
E. The line, inspired by Laura and Kate Mulleavy's launched soon after their road trip through the Southwest.
a.) How are road trips often misleading to Juarez?
F. Other??

III. Conclusion: So what??????
A. As a result, MAC planned to donate all profits to women organizations that aid Juarez.